The doTerra Story
Founded in 2008, doTERRA was built on the mission of sharing therapeutic-grade essential oils with the world. Having seen for themselves the incredible benefits that can be had from using these precious resources, a group of health-care and business professionals set out to make this mission a reality.
They formed a company and named it doTERRA, a Latin derivative meaning “Gift of the Earth.”
The first hurdle to overcome, however, was to establish a standard of quality in an industry that had never had one. It wasn’t enough to simply provide essential oils to homes around the world; the doTERRA founders were committed to providing only the highest quality and purest essential oils so that families could know with surety that they were using only the best to promote health and wellness for their loved ones.
This commitment led to the creation of a new standard of therapeutic quality: CPTG Certified Pure Therapeutic Grade®.
To achieve such a grand vision as bringing essential oils to the world required a team of dedicated people. This team would need to be made up of people dedicated to hard work, commitment, passion, and vision. That team has grown since its initial inception, but the mission remains the same—to provide essential oils that appeal to everyone from the novice to the expert, and that can be used safely on your loved ones.
Sharing essential oils is a unique experience, and the founders of doTERRA recognized that a sales model just as unique would be needed. In order to best facilitate personal essential oil experiences, doTERRA utilizes a direct selling model that allows distributors to work with customers as opposed to mass marketing.
This more individual approach allows individuals to experience for themselves the incredible power of essential oils while also developing relationships of trust. This model also created the opportunity for individuals and families to achieve their dreams of financial independence. Over 2 million Wellness Advocates, now use and sell doTERRA products around the world.
The first offering of doTERRA essential oils included 25 single oils and 10 blends and was introduced for sale on April 25, 2008. Since that time, the doTERRA product offering has added many more single oils and oil blends as well as nutritional, spa, and healthy living products based on essential oil technologies and a comprehensive wellness philosophy.
Of course, that offering couldn’t be possible without a Global Botanical Network of artisans and distillers. As doTERRA has become a trusted partner in the essential oils industry, it has also been able to help communities improve their own economic futures through its Co-Impact Sourcing® model and the doTERRA Healing Hands Foundation™.
Based in a state of the art facility in Pleasant Grove, Utah, doTERRA continues to work toward achieving its vision of providing all families everywhere with the health-promoting benefits of essential oils.
There are seven founding executives. You can learn more about each individual here.
The doTERRA mission hinges on discovering and developing the world’s highest quality therapeutic grade essential oils and related natural wellness products. We accomplish this with a strong team of in-house scientists as well as highly accomplished scientific and medical advisors. We also stay at the forefront of scientific advances by partnering with selected academic, industry and medical institutions.
Company Profile: doTERRA International, LLC
doTERRA is the world leader in sourcing, testing, manufacturing, and distributing CPTG® essential oils through a global network of more than five million customers. doTERRA, the Latin derivative meaning “gift of the Earth,” sets the standard for essential oils by providing to its customers the most tested and most trusted oils and having developed the expertise and commitment required to derive these unique oils directly from the best sources in the world.
doTERRA Co-Impact Sourcing® provides local growers and distillers fair compensation for their efforts, creating stronger local economies and a healthier, stable supply chain. In addition to a premium line of single-plant extracts and proprietary essential oil blends, the company offers oil-infused personal care and spa products, dietary supplements and healthy living products for the home.
April 2008—doTERRA founded
December 2008—doTERRA reaches $1 million in sales
2009—doTERRA has first $1 million month
2012—doTERRA has regular $1 million days
March 2013—doTERRA breaks ground on state-of-the-art corporate headquarters
July 2014—doTERRA celebrates 1,000,000 Wellness Advocates
August 2014—doTERRA corporate headquarters Phase 1 completed
June 2015—Phase 2 of the corporate headquarters is complete bringing 383,000 total square feet of professional office and manufacturing space online
2015—doTERRA establishes Esseterre Bulgaria EOOD, a farming and distilling operation in eastern Bulgaria
2015—doTERRA reaches more than $1 billion in sales
June 2016—doTERRA celebrates 3,000,000 Wellness Advocates
August 2016—doTERRA ships products to customers in nearly 100 countries and has corporate offices in 17 countries
August 2017—doTERRA breaks ground to expand corporate headquarters
September 2017—doTERRA breaks GUINNESS WORLD RECORDS™ for the Most Personal Hygiene Kits Assembled in One Hour
September 2017—doTERRA made history by hosting largest single-company convention in Utah with more than 30,000 attendees
September 2017—doTERRA announces new initiative focused on helping medical providers take an integrative approach to keep their patients healthy and thriving
Industry Leading Retention
doTERRA enjoys a 68 percent retention rate, compared to a direct selling industry average near 10 percent. After joining doTERRA, 68 percent of all customers reorder, continue to share doTERRA products, or build a doTERRA business. Why?
Customers and Wellness Advocates are satisfied with product value
High satisfaction levels lead to a desire to share products and success with others
Product sales leaders recognize the value of doTERRA’s powerful compensation plan
People and Places
doTERRA completed a new global headquarters in Pleasant Grove, Utah, USA in 2015. doTERRA employs more than 2,000 people in day-to-day corporate operations in the United States, with even more employees working internationally. These employees support a global network of more than five million customers.
CPTG Certified Pure Therapeutic Grade — An Innovative Standard
doTERRA CPTG Certified Pure Therapeutic Grade® essential oils represent the safest and most beneficial oils available in the world today. For an oil to be CPTG Certified Pure Therapeutic Grade the oil must be:
Pure and natural, with aromatic compounds carefully extracted from plants
Free from fillers or artificial ingredients; no dilution of active qualities
Free of contaminants, pesticides, or chemical residues
Rigorously tested for standards of chemical composition
Cross tested using mass spectrometry and gas chromatography to ensure exact purity and composition potency
Sourced by a global network of leading essential oil chemists and growers to ensure correct species, growth in ideal environments, and that raw plant materials were carefully harvested at the right time
Corporate Social Responsibility
doTERRA Co-Impact Sourcing®
doTERRA works to improve lives and communities throughout the world. Many of the essential oils offered by doTERRA are sourced in developing countries, where the growers and distillers are often at the mercy of third parties. doTERRA Co-Impact Sourcing helps create coalitions of growers and distillers that ensure local communities receive fair and timely payments to support their families and communities. doTERRA works with these coalitions to provide the resources, tools, and training necessary to ensure a long-lasting partnership.
doTERRA Healing Hands Foundation®
The doTERRA Healing Hands Foundation is working to empower people and communities worldwide to make a positive change.
Through partnerships for global impact, matching support for Wellness Advocate projects and by facilitating community development projects in Co-Impact Sourcing areas - people are empowered and lives are changed.
Thanks to doTERRA, who generously donates to cover all administrative costs of the doTERRA Healing Hands Foundation, 100 percent of all donations go directly to aid.
The Healing Hands Foundation has been involved in many projects, including the following:
Clean water projects.
Building and renovating schools and medical clinics.
Improving community infrastructure.
Health and hygiene education.
Micro loan programs providing renewable funding for entrepreneurs in developing communities.
Partnerships to end child-trafficking.
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Love, Peace & Oils,